Teleflora's Burst of Autumn

Today I remembered that I needed to send some Thanksgiving flowers to Tim’s mom back in Boston.  I always send her flowers for major holidays like Thanksgiving, Easter, and Christmas, plus, of course, her birthday.  No matter what, you can’t go wrong with sending a woman flowers!

Last week I got a postcard from Teleflora.  They have my address on file because I’ve used them in the past.  I use to use 1800Flowers.com, but then I switched to Teleflora once because I think they had something cheaper but I’ve stayed with them because I really like the big, bold pictures on their website and they let me pick the florist who will do the delivery.  I always pick Stapleton, a local florist in Southie that I trust.

But back to the postcard… it was beautifully designed with photos of some of their best Thanskgiving bouquets.  On one side is the “Willamsburg Golden Pitcher Bouquet,” very pretty and obviously their flagship product for Thanksgiving.

Teleflora's Willamsburg Golden Pitcher Bouquet

The other side had 4 smaller pictures of the “Autumn Grace,” “Autumn Iridescence Bouquet,” “Burst of Autumn” and “Amber Glow Bouquet.”  The best part of the postcard though was a coupon code for 20%!  Woo.

Teleflora's Autumn Grace

Teleflora's Autumn Iridescence Bouquet

Teleflora's Amber Glow Bouquet

I decided to get the “Willamsburg” which was priced at $44.95 (by the way, flowers are expensive anywhere you go, egads), but with the 20% discount it was $35.96.   On checkout however, I was irked by the $13.99 service and delivery fee, bringing my total to $49.95.  I then chose the option to select my own florist but to my disappointment Stapleton was on the “not recommended list” because “certain items in your order may not be able to be filled by these florists.”  Humbug!  I knew what that meant though; Stapleton probably did not have the special golden pitcher that the “Williamsburg” is supposed to be delivered in.  It has happened in the past where they didn’t have the exact same vase pictured on the Teleflora website, but they have always managed to come up with a great substitution, sometimes even better than what was pictured.

Anyway, having been thrown this monkey wrench, I decided to go back and look at other bouquets.  After looking at a bunch, I was getting discouraged by the price.  $40 - $50 for most, plus an extra $13.99 shipping fee.  I decided to do a Google search to see if I could find a better deal.  What came up first was a $10 off coupon code for Teleflora.  Hmm… working in marketing I know that most consumers, when given the option of a dollar-off discount or a percentage-off discount will more often than not choose the percentage off one.  What most fail to realize, and if they took the time to do the math, is that the dollar-off discount ends up being more than the percentage off!  With my original 20% off code, I would have saved $8.99 on the “Willamsburg.”  In this case, the $10 code was the winner.  However, if I had gotten a more expensive bouquet, say one that was $55, then the percentage off discount (-$11.00) would be better than the $10 off discount.  See, it literally pays to do the math.

But even with the $10 discount, I was still irritated by the $13.99 delivery fee.  That’s a lot of money in my book!  I decided to try to find a coupon code for free shipping at Teleflora, and voila, I did!  So because coupon codes (or pomotion codes, as they call it) cannot be combined or stacked at Teleflora, I had a choice to make: 20% off, $10 off, or free shipping (which is $13.99 off).  Again, my calculator came in handy.

• Free Shipping Teleflora Coupon Code saves you $13.99 - BEST DEAL
• $10 Off Teleflora Coupon Code saves you $10
• 20% Off Teleflora Coupon Code is best ONLY if your order is $70 or more

So before using one of these codes, figure out which one would give you the biggest discount and enjoy the savings!

• Free Shipping Teleflora Coupon Code: 8THFS unknown expiration
• $10 Off Teleflora Coupon Code: psgg10d unknown expiration
  
• 20% Off Teleflora Coupon Code: HARVEST exp 11/30/2008
  

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